A journey into design

I was born in 1987 in the South of Bronx, New York City at Lincoln Hospital — to two proud Salvadoran parents; Carlos and Sandra Montoya.  Growing up poor in the 90s, in New York, to a Latino family imbued in me a deep cultural indoctrination and understanding of what it means to work and love hard.  

I grew up on a steady stream of street hockey, novelas, handball, small apartments, merengue, pupusas, salsa, bachata, family trips, cousins, Coney Island, chancletas, and all that is New York City.

At 19 I moved out west to San Diego and took a stab at going to school, but, financially it didn’t pan out for me. My brain could hang, but my pockets were far too-hindered.

My career started when I convinced a local residential house cleaning company to let me design their logo and website. The rest of my career took off like wildfire — I’ve designed everything from drawing up logos to financially viable business plans to thinking up ludicrous advertising campaigns.

My wife and I got married in those early years and had to muddle through providing financially for a growing family and what it meant to “design”. After many attempts at "figuring it out", I’m now a well-oiled machine, father of three, and a design thinking heavyweight.

We did it fam.

Selected Work

Abstract:
Design and creative direction for a brand new mobile product.

Roles:
Creative Director
Product Designer
Web Developer
Prototyper

Abstract:
Design the atomic web pattern library to be used across Atlassian.com

Roles:
Senior Web Designer
Design Project
Lead Front-end Web Prototypes

Abstract:
Design, update, and develop the
Codefresh homepage

Roles:
Creative Director
Web Designer
Prototyper

Abstract:
Design and develop the brand identity for Superconductive. Develop new website.

Roles:
Creative Director
Web Designer
Web Developer

Abstract:
Design the visual design and user experience for our suite of mobile apps

Roles:
Product Designer
Prototyper

Abstract:
Produce, design, and host a podcast to teach the craft to new designers

Roles:
Designer
Producer
Host

Webflow Masterclass

A little bit about how I coded this site using Webflow — I learned Webflow "on-the-job" with a few client projects. I'm now at the point where I can comfortably say, "Yea, after I design your site, I'll code it too."

However, I never learned it the "right way" until Ran Segall's Webflow Masterclass. I'm 15% of the way through his class as of this writing and I've immediately leveled up my coding game by putting into practice what Ran has taught me.

Take the class

I’ll basically be a superhero by the time I’m done.

I was good at designing websites, but I also wanted to be good at coding them. I took a chance with Webflow and it has paid off handsomely.

So, take the plunge, you don’t need to learn how to code. All you need to do is start using Webflow correctly, and you’ll find yourself publishing websites as easily as you design.

Take the class

Frequently Asked Questions

Can I send you my portfolio?

For sure, make sure it’s a Dropbox/Cloud link and I’ll do my best to check it out and offer up some feedback or comments. If you don’t hear back from me, don’t be bummed. Make sure you are learning something new about your work, tastes, dislikes, abilities, ineptitudes on the daily and you’ll be good.

What advice can you offer students entering the design world?

Stop trying to be someone else. Radically accept yourself. Be careful what you get good at because that’s what you’ll end up doing for the rest of your life, so, make design your hobby and everything else will fall in place.

What are your rates? How much for a logo? A website?

I’ll do jobs for the big bucks and I’ll also do jobs for a California Burrito. My rates depend on the people behind the product, their spirit and how much fun it’ll be. And, whether or not I can do the thing for them. No, there isn’t a sheet with how much an inch logo is versus a website. It all depends on the client, timing, budget, clout, spirit and how much y’all can cough up for a thoughtful and scalable solution.

Do you have discounts?

Of course I do! I have so many...lol. I only have one. Get a 50% student discount when you sign up for Webflow with this gorgeous link.